Roblox

Sponsor Roblox creators for your brand.

Book the Roblox YouTubers, streamers and TikTok creators its players already watch.

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How brands reach Roblox audiences.

Roblox players follow the YouTubers and streamers who play it. That is where a brand can reach them, outside the games themselves.

  • The Roblox audience

    Roblox had 138 million daily active users in the third quarter of 2026. Of the users who have checked their age, 34% are under 13, 37% are 13 to 17 and 29% are 18 or older (Roblox Q3 2026 shareholder letter). Many creators speak to children, so every campaign must suit them and follow the Fusey Advertiser Guidelines.

  • Sponsored videos and streams

    Your brand works with the creator, not with Roblox. In a YouTube video, the creator presents your brand in a sponsored segment or a dedicated video, with your link in the description. On a stream, your overlay sits on the creator's stream and your link goes in chat. TikTok clips and posts are available too, each as its own package.

  • What brands cannot buy

    Roblox requires every branded item, billboard or game inside Roblox to run through its own advertising tools, registered by the owner of the game (Roblox ad integrations). You book the creator's channel, never a game, so a sponsorship cannot include in-game placement, in-game rewards, Robux giveaways or Roblox's logos. The Fusey Advertiser Guidelines apply as well.

Estimate from InfluencerFee, a rate calculator site: Twitch streamers with 50 to 500 average concurrent viewers charge about $100 to $800 per sponsored stream, and streamers with 500 to 5,000 about $500 to $5,000.

How Roblox sponsorships work.

From first search to payout, every step happens on Fusey, with deadlines and payment protection built in.

  1. Find your Roblox creator

    Filter creators who make Roblox content by platform, budget and audience size. Compare real stats, reviews and connected accounts.

  2. Book with payment protection

    Choose a package and pay securely through Stripe. You are only charged once the creator accepts, and if they do not accept within 72 hours, you pay nothing.

  3. The creator runs your sponsorship

    Once accepted, the creator delivers the stream segment, video or clip within the package's timeframe. If the deadline passes without delivery, you are refunded automatically.

  4. Review, approve or dispute

    You have 72 hours to review the delivery. Approve it and the creator is paid, or open a dispute if something is wrong. Without a response within 72 hours, the delivery is approved automatically and the creator is paid.

What Roblox sponsorships actually cost.

Every creator sets a public price. Sponsorships start at €10.00 and scale up to full stream sponsorships and dedicated videos.

  1. Testing a creator

    Up to €150.00

    A short clip or a verbal read during a stream. The cheapest way to see how a creator's audience responds to your brand.

  2. Most popular

    Stream integration

    €150.00 - €600.00

    A sponsored segment in a live stream, with your overlay on screen and your link in chat and in the stream panels.

  3. Launch push

    €600.00 and up

    A dedicated video, or a series of sponsored streams on one channel, from established creators. Built for product launches, game launches and big updates that need reach from day one.

Why sponsor Roblox creators?

How to reach Roblox players

Roblox players also watch Roblox. They follow YouTubers through new games and updates, catch TikTok creators between sessions and join streamers live. Those content creators are how a brand reaches Roblox players outside the game, because a placement inside a Roblox game runs through Roblox's own advertising tools.

Sponsorships in the creator's own voice

A sponsored segment is not a banner. The creator presents your brand in their own voice, to viewers who chose to watch them. In a video, your segment stays online, so viewers can keep finding your brand months later. On a stream, your link sits in chat, so viewers can act on it while the stream is still live.

When to sponsor Roblox creators

Roblox videos and streams come out all year, so there is no launch window to wait for. A creator's regular schedule lets you book segments across several weeks, so the same viewers see your brand more than once. Ask the creator how old their audience is before you plan, because a young audience changes what your segment can say.

Why book through Fusey

Without a marketplace, a sponsorship starts with a cold DM or an agency email, a price the creator names on the spot and viewer numbers you cannot check. On Fusey, audience numbers come from connected accounts and every package has a public price, so you compare creators before you message anyone. The creator is only paid once you approve the delivery, or your review window ends.

What you get on every order

  • Filtered to Roblox

    Compare creators who cover Roblox, whether your product suits gamers in general or Roblox players in particular.

  • Verified audience numbers

    Reach comes from their connected accounts, never from self-reported numbers.

  • Deadlines that bind

    Creators commit to a delivery date. Miss it and you are refunded automatically.

  • Protected payments

    The creator is paid after you approve the delivery, or automatically when the review window ends.

  • Disputes handled by us

    If a delivery is poor or missing, open a dispute and our team resolves it.

Roblox sponsorship questions.

Sponsorships at stream and video level: a sponsored segment in a live stream with your overlay and link, a verbal read, a YouTube integration or dedicated video, TikTok clips, Instagram reels and launch-day posts. Every creator lists their packages with a public price, so you know exactly what you buy.

Every creator on Fusey sets a public price per package. As a guide, a short clip or a verbal read costs up to €150.00, a stream integration with your overlay and link €150.00 to €600.00, and a dedicated video or a series of sponsored streams €600.00 and up. These bands are Fusey's guide, not a rate card, so compare the creators' own prices before you book.

Yes. A creator can promote your brand while they play and stream Roblox, with your overlay on the stream and your link in chat. Your sponsorship stays on their channel, so you cannot buy in-game product placement, branded items or a branded Roblox game. Fusey also does not allow gambling or crypto brands.

You pay at checkout through Stripe, and Fusey collects the payment as the creator's limited payment collection agent. Your payment is authorised at checkout and only captured once the creator accepts the order. If they do not accept within 72 hours, you pay nothing. The creator is paid only after you approve the delivery, or automatically when you do not respond within 72 hours. A missed deadline refunds you automatically.

Yes. Advertising rules in the EU, the UK and the US require creators to make clear when a stream, video or post is paid for. Creators turn on the paid-promotion label that Twitch, YouTube, TikTok and Instagram each offer, and also say or show that it is an ad, repeating it during a live stream. These rules apply to your brand as well, so ask for the label in your content instructions.

Every package shows a delivery time that the creator sets. After you book, the creator has 72 hours to accept. Once accepted, they deliver within the package's delivery time. A creator can move the deadline once, and if it passes without a delivery, you are refunded automatically. Need a stream on a specific date? Message the creator to agree on the date before you book.

Yes. A creator can promote your brand in their own videos and streams, with your link in the description or in chat. Roblox's advertising rules cover ads inside Roblox, which run through Roblox's own tools (Roblox Advertising Standards). You book the creator, not Roblox, so your ad cannot use Roblox's logos or suggest an official partnership (Roblox Name and Logo Guidelines), and it cannot include rewards inside a Roblox game.

Ask the creator how old their audience is, and plan your segment for the youngest viewers. The UK advertising code treats anyone under 16 as a child, and bans ads that tell children to buy a product or to ask their parents for it (CAP Code section 5). The ad label must be easy for a child to understand, such as saying "ad" or "paid" out loud. Read the Fusey Advertiser Guidelines before you book.

Whenever your campaign is ready. Creators post Roblox videos and stream all year, and new games and big updates bring extra attention. Agree the date with the creator first, then book at least 72 hours before it, so they have time to accept.

Sponsor Roblox creators, the easy way.

Compare creators, book a sponsorship package and put your brand in front of Roblox fans.

Fusey is not affiliated with, endorsed or sponsored by Roblox Corporation. Roblox is a trademark of Roblox Corporation.