Sponsorships at stream and video level: a sponsored segment in a live stream with your overlay and link, a verbal read, a YouTube integration or dedicated video, TikTok clips, Instagram reels and launch-day posts. Every creator lists their packages with a public price, so you know exactly what you buy.
League of LegendsSponsor League of Legends creators for your brand.
Book the League of Legends streamers, YouTubers and influencers its players already watch.
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Creators covering League of Legends.
No League of Legends creators are listed yet. Brands can post a campaign and let creators apply, and creators can list their packages before anyone else.
Advertise your brand with League of Legends creators
Post a campaign with the sponsorship you want. League of Legends creators apply, and you choose who to work with.
Be one of the first League of Legends creators
List your sponsorship packages on Fusey and get booked by brands looking for League of Legends creators.
How brands reach League of Legends audiences.
Viewers follow League of Legends through the streamers and YouTubers they watch every week. That is where a brand can reach them.
The League of Legends audience
League of Legends was one of Twitch's five most-watched games from January to September 2026, and the top game in the United States, the United Kingdom, France, Spain, Mexico and Brazil (Twitch State of Gaming 2026). The final of the 2025 World Championship peaked at 6.7 million viewers, not counting Chinese platforms (Esports Charts via Hotspawn).
Sponsored streams and videos
Your brand works with the creator, not with Riot Games. On a stream, your overlay sits on screen and your link goes in chat. In a YouTube video, the creator presents your brand in a sponsored segment or a dedicated video, with your link in the description. TikTok clips and posts are available too, each as its own package.
What brands cannot buy
Riot Games lets individual players earn from appropriate ads on their streams and videos, such as ad breaks and sponsor overlays, and Riot decides what is appropriate (Riot Games legal policy). You book the creator, never Riot Games, so a sponsorship cannot include in-game placement, an official tie-in or Riot's logos. The Fusey Advertiser Guidelines apply as well.
Estimate from InfluencerFee, a rate calculator site: Twitch streamers with 50 to 500 average concurrent viewers charge about $100 to $800 per sponsored stream, and streamers with 500 to 5,000 about $500 to $5,000.
How League of Legends sponsorships work.
From first search to payout, every step happens on Fusey, with deadlines and payment protection built in.
Find your League of Legends creator
Filter creators who make League of Legends content by platform, budget and audience size. Compare real stats, reviews and connected accounts.
Book with payment protection
Choose a package and pay securely through Stripe. You are only charged once the creator accepts, and if they do not accept within 72 hours, you pay nothing.
The creator runs your sponsorship
Once accepted, the creator delivers the stream segment, video or clip within the package's timeframe. If the deadline passes without delivery, you are refunded automatically.
Review, approve or dispute
You have 72 hours to review the delivery. Approve it and the creator is paid, or open a dispute if something is wrong. Without a response within 72 hours, the delivery is approved automatically and the creator is paid.
What League of Legends sponsorships actually cost.
Every creator sets a public price. Sponsorships start at €10.00 and scale up to full stream sponsorships and dedicated videos.
Testing a creator
Up to €150.00
A short clip or a verbal read during a stream. The cheapest way to see how a creator's audience responds to your brand.
Stream integration
€150.00 - €600.00
A sponsored segment in a live stream, with your overlay on screen and your link in chat and in the stream panels.
Launch push
€600.00 and up
A dedicated video, or a series of sponsored streams on one channel, from established creators. Built for product launches, game launches and big updates that need reach from day one.
Reach League of Legends fans where they already watch.
Each platform reaches League of Legends fans in a different way. Pick the one that fits your product and your campaign.
Twitch
A sponsored segment in a live stream, with your overlay on screen and your link in chat. Viewers can act on it while the stream is still live.
Browse Twitch creatorsYouTube
An integration or a dedicated video about your product. Videos can stay online, so viewers can keep finding your brand months later.
Browse YouTube creatorsTikTok
Short clips that put your product in front of League of Legends fans scrolling for highlights. The fastest way to reach new viewers.
Browse TikTok creatorsInstagram
Reels and stories that show your product to League of Legends fans between sessions, with visuals that sell it at a glance.
Browse Instagram creatorsX/Twitter
Launch-day and update-day posts, published at the moment League of Legends fans are talking about the game.
Browse X/Twitter creators
Why sponsor League of Legends creators?
How to reach League of Legends players
League of Legends (LoL) is a game people watch as well as play. Viewers follow streamers through their ranked climbs, then catch up with YouTubers and TikTok creators. Those influencers are how a brand reaches League of Legends players, and they can give your brand more exposure.
Sponsorships in the creator's own voice
A sponsored segment is not a banner. The creator presents your brand in their own voice, to viewers who chose to watch them. On a stream, your overlay sits on screen and your link in chat, so viewers can act on it while the stream is still live. In a video, your segment stays online, so viewers can keep finding your brand months later.
When to sponsor League of Legends creators
League of Legends streams and videos come out all year, so there is no launch window to wait for. The Mid-Season Invitational and the World Championship bring extra attention to the game, and a creator's regular schedule lets you book across several weeks, so the same viewers see your brand more than once. Co-streams of official matches can have their own sponsor rules, so ask the creator before you plan around one.
Why book through Fusey
Without a marketplace, a sponsorship starts with a cold DM or an agency email, a price the creator names on the spot and viewer numbers you cannot check. On Fusey, audience numbers come from connected accounts and every package has a public price, so you compare creators before you message anyone. The creator is only paid once you approve the delivery, or your review window ends.
What you get on every order
Filtered to League of Legends
Compare creators who cover League of Legends, whether your product suits gamers in general or League of Legends players in particular.
Verified audience numbers
Reach comes from their connected accounts, never from self-reported numbers.
Deadlines that bind
Creators commit to a delivery date. Miss it and you are refunded automatically.
Protected payments
The creator is paid after you approve the delivery, or automatically when the review window ends.
Disputes handled by us
If a delivery is poor or missing, open a dispute and our team resolves it.
League of Legends sponsorship questions.
Every creator on Fusey sets a public price per package. As a guide, a short clip or a verbal read costs up to €150.00, a stream integration with your overlay and link €150.00 to €600.00, and a dedicated video or a series of sponsored streams €600.00 and up. These bands are Fusey's guide, not a rate card, so compare the creators' own prices before you book.
Yes. A creator can promote your brand while they play and stream League of Legends, with your overlay on the stream and your link in chat. Your sponsorship stays on their channel, so you cannot buy in-game product placement, in-server billboards or a branded server. Fusey also does not allow gambling or crypto brands.
You pay at checkout through Stripe, and Fusey collects the payment as the creator's limited payment collection agent. Your payment is authorised at checkout and only captured once the creator accepts the order. If they do not accept within 72 hours, you pay nothing. The creator is paid only after you approve the delivery, or automatically when you do not respond within 72 hours. A missed deadline refunds you automatically.
Yes. Advertising rules in the EU, the UK and the US require creators to make clear when a stream, video or post is paid for. Creators turn on the paid-promotion label that Twitch, YouTube, TikTok and Instagram each offer, and also say or show that it is an ad, repeating it during a live stream. These rules apply to your brand as well, so ask for the label in your content instructions.
Every package shows a delivery time that the creator sets. After you book, the creator has 72 hours to accept. Once accepted, they deliver within the package's delivery time. A creator can move the deadline once, and if it passes without a delivery, you are refunded automatically. Need a stream on a specific date? Message the creator to agree on the date before you book.
Yes. Riot Games lets individual players earn from appropriate ads on their streams and videos, including ad breaks and sponsor overlays, and Riot decides what is appropriate (Riot Games legal policy). You book the creator, not Riot Games, so your ad cannot use Riot's logos or suggest an official partnership without a written license from Riot.
Whenever your campaign is ready. Creators stream and post League of Legends videos all year, and the Mid-Season Invitational and the World Championship bring extra attention. Agree the date with the creator first, then book at least 72 hours before it, so they have time to accept.
League of Legends is a PC game, so PC hardware, peripherals and gaming chairs are natural fits. Other products can work too, as long as they suit the creator's audience. Read the Fusey Advertiser Guidelines before you book.
Sponsor League of Legends creators, the easy way.
Compare creators, book a sponsorship package and put your brand in front of League of Legends fans.
More games on Fusey
Fusey is not affiliated with, endorsed or sponsored by Riot Games. League of Legends is a trademark of its owner.